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马来西亚彭亨州政府与M-TRIP签署旅游战略合作框架协议

2021-02-11 15:27  来源:旅游金融报

双方将在推进在线旅游、驱动旅游产品研发、推动旅游产业与服务升级、共建城市营销宣传体系等方面开展深入合作,推动我市加快融入全国乃至全球旅游市场。

【吉隆坡2021年2月8日讯】 马来西亚彭亨州政府与M-TRIP有限公司签署旅游战略合作框架协议,开启彭亨州与M-TRIP有限公司在线旅游业务合作的重要篇章。本次合作由彭亨州秘书批准,再交由直属州秘书处-国际投资部及彭亨州政府全资子公司PAHANG GO SDN BHD负责未来合作事项。

M-TRIP有限公司作为马来西亚首家成立的在线综合性旅行服务公司,其主要业务为;研究与开发线上应用软件,为用户提供多样化以及个性化的服务,如;酒店预订、机票预订、旅游配套、商旅管理及旅游资讯在内的全方位旅行服务。

彭亨州作为马来西亚半岛最大的州属,主要景点包括:云顶高原、金马伦高原、福隆港(Fraser's Hill)、马来西亚国家公园、刁曼岛海洋公园:包含刁曼岛)、蜥蝪岛、Labas岛、Sepoi岛、Seri Buat岛、Tokong Bahara岛和Gut岛等,为核心的旅游圣地,彰显独特魅力和品质。

彭亨州政府宣布,此次与M-TRIP有限公司签署战略合作协议,开启了我市在线旅游加速模式,双方将在推进在线旅游、驱动旅游产品研发、推动旅游产业与服务升级、共建城市营销宣传体系等方面开展深入合作,推动我市加快融入全国乃至全球旅游市场。

M-TRIP有限公司创办人兼首席执行官余赐豪表示,根据马来西亚移民局2019年官方数据显示,入境马来西亚的外国游客为2,600万人次,而马来西亚国人的出境记录也高达1,300万人次。而旅游业为国家带来的收益从2009年马币534亿增长至2019年马币861亿。我们很高兴能够得到彭亨州政府的高度认可及合作,携手打造首个马来西亚在线旅游平台,充分发挥全球旅游资源整合营销优势、大数据资源优势和导流优势,希望未来能在国际旅游市场上占一席位。

M-TRIP有限公司联合创办人兼首席政府事务官Haji Ahmad Fauzi表示,伴随着互联网快速发展,大众的消费习惯发生着巨大变化。从旅游行业来看,国际线上旅游配套订购的占比率正在逐年攀升,在线旅游已经从一定程度上改变了人们的消费习惯、旅行计划和预订行为。我们希望通过与政府的合作,加速推动我国旅游业改革,促进旅游业高质量发展,在大旅游时代共同探索行业线上线下的全新发展模式,为用户提供更广范围的服务。

MEMORANDUM OF UNDERSTANDING

IN BETWEEN PAHANGGO AND M-TRIP

【Kuala Lumpur, February 8, 2021】

The Pahang State Government’s wholly owned digital company signed an memorandum of understanding (MOU) to opening an important chapter in the online travel business cooperation between Pahang Go Sdn Bhd and M-TRIP (M) Sdn. Bhd. This cooperation was endorsed by the Pahang State Secretary Dato’ Sri Dr. Sallehuddin Bin Ishak then transmit to the International Unit of Pahang and Pahang State Government Digital Economy Agency for collaborate matter.

M-TRIP (M) Sdn. Bhd is the first company established in Malaysia that develop online comprehensive tour & travel services. Its main business is to provide: Research & Development of online platform to provide users with diversified and personalized services, such as; hotel reservations, air ticket reservations, comprehensive travel services including travel packages, business travel management and travel information.

Pahang is the largest state in Peninsular Malaysia. Its main attractions include Genting Highlands, Cameron Highlands, Fraser's Hill, National Parks, and Tioman Marine Park which includes Tioman Island, Tulai Island, Labas Island, Sepoi Island, Seri Buat Island, Tokong Bahara Island, Gut Island, etc., as the core tourist destinations, highlighting unique charm and quality.

The Pahang State Government attach great importance to the signing of this strategic cooperation agreement with M-TRIP (M) Sdn. Bhd has opened up the city's online tourism acceleration model. The two parties will promote online tourism, drive tourism product research and development, promote tourism industry and service upgrades, and jointly build marketing strategy. They will carry out in-depth cooperation in other aspects to promote our city to accelerate its penetration into the national and global tourism market.

E Su How, founder and CEO of M-TRIP (M) Sdn. Bhd., said that according to the official data of the Malaysian Immigration Bureau in 2019, there are 26 million foreign tourists entering Malaysia, and the record of outbound Malaysians is as high as 13 million. The revenue brought by tourism to the country increased from MYR 53.4 billion in 2009 to MYR 86.1 billion in 2019. We are very pleased to be highly recognized and cooperated by the Pahang State Government to jointly build the first online travel platform in Malaysia, and give full play to the advantages of integrated marketing of global tourism resources, big data resources and diversion advantages, and hope that in the future, we can occupy a leading position in the international tourism market.

Haji Ahmad Fauzi, co-founder and chief government liaison officer of M-TRIP (M) Sdn. Bhd., said that with the rapid development of the Internet, the consumer consumption habits or even purchase behavior have undergone tremendous changes. From the perspective of the tourism industry, the proportion of international online travel package ordering is increasing year by year, and online travel has changed people's consumption habits, travel plans and booking behavior to a certain extent. We hope that through cooperation with the government, we can accelerate the reform of my country's tourism industry, promote the high-quality development of the tourism industry, and jointly explore a new online and offline development model for the industry in the era of great tourism, and provide users with a wider range of services.

编辑:凌云

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